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Creative

September 22, 2014
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Type “beauty” into Google image search, and you’ll see endless photos of white models. Search “beauty” in Yossarian, the metaphorical search engine, and it returns pictures of men shaking hands, a little boy dressed as a super hero, and burning money. Keep scrolling and new understandings of “beauty” pop up. Read More.

July 7, 2014
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Communication lies at the core of design. In the simplest terms, we’re sending an intended message via a chosen medium to a specific audience. And, if all goes well, our designs elicit a response or action we intended from the audience–be it a change, a new perspective or simply a smile. Typically, if a design is successful, there’s an ultimate effect or impact.

March 5, 2014
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Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context. Inspiration and ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is

January 21, 2014
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Creative packaging whether if it’s for a consumer product or for marketing material can mean the success of downfall of your product. Here are some fresh and creative product packaging designs we’ve found scattered throughout the internet. Read More.