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Social Media

January 19, 2015
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One of the major topics of conversation in marketing circles in the past week has been Snapchat’s $750,000 minimum for a day of advertising. The fast growing platform’s extremely ambitious price tag reflects one of the key trends Partnered identified in the 2015 Silicon Valley Corporate Innovation Outlook: the move from organic to paid social. Read More.

November 21, 2014
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    From the latest in wearable technology to the rise of the socially-connected traveller, new travel trends are taking the hotel industry by storm. To stay relevant in today’s ever-changing marketplace, hoteliers need to be across the latest crazes and developments. Here are 5 emerging trends from this year’s WTM Global Trends Report that

September 2, 2014
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Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven’t

July 15, 2014
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Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Read More.